Go

A zone-free travel experience

  • Industry
    Micromobility
  • Service
    Branding
    Industrial Design
    UX/UI Design
    Animation
  • Year
    2021

Micromobility is the ideal solution to the last mile problem. With the average commuter spending roughly 41 hours a year in traffic, people are looking for more agile way to get around. Existing e-scooters are counter effective and are currently built for basics with limited infrastructure.

Go is an electric scooter solution that provides zone-free travel using a personal leasing model, enabling accessibility for users to commute to nearby or remote locations without the burden of being restricted to an area or zone.

With the flexibility of travel, GO delivers innovative safety features, enhancing usability and reliability when travelling the last mile. In parallel the app gives cashback incentives and real time notifications of deals which riders can chose to purchase enroute, helping to build a network with shops and retailers as well as encouraging users to ride emission-free.

By operating a personal rental model, users have the flexibility to select their desired subscription and collection method, either via home delivery or from a nearby pick-up location. GO supplies a branded magnet which must be attached to the inside of the rider’s phone case. They can then commence zone-free travel, riding smoothly from door to door.

GO uses camera-sensing and wireless communication technology to give users the ability to use their smart phone as a rear mirror, making blind spots visible. This is triggered via face recognition. When the user looks down at their phone, the back camera is activated and an on-screen prompt appears.

This technology can work together with the handlebar, which vibrates to alert the user of any hazards coming from behind. Both safety features can be toggled on and off at any given time using the app.

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Existing operators lack visual appeal as most electric scooters today are built with off-the-shelf components. GO resolves this by considering a fully integrated and ergonomic design. Soft forms and balanced neutral colours gives the scooter a premium look and feel. This is complemented with a bold brand and expressive smart phone user interface.

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Each minute is saved in traffic with Go's innovative technology features, paving a new way for active travel
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