Escape

Enhancing visual language for gamers

  • Industry
    Consumer Electronics
  • Service
    Industrial Design
  • Year
    2018

Born in the digital age, teenagers today can’t fathom a world without the internet. They are more active and ambitious than other generations. Yet connectedness, through the rise of social media and mobile app usage, may come at the price of insecurity and anxiety.

Generation Z are increasingly motivated to create or find virtual worlds where experiences approximate an imagined ideal, showing a willingness to transcend the natural limitations of time, space and experiment with the surreal.

Through gaming, teenagers seek distraction and relieve themselves from unpleasant realities.

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The escape laptop range delivers an enhanced gaming experience to users with a purposeful visual language, enabling generation Z gamer’s to escape and reconnect with the worlds of fantasy and reality. One direction is based on a dragon to represent fantasy and the other is based on a dragonfly to represent reality.

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Escape's design identity channels escapism into an immersive world of ecstasy.
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experiences.