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Hue is a design agency focused on creating holistic user experiences for physical and digital products.

We are a knit of talented nerds who live and breathe design. We bundle our creativity to craft impactful tech solutions that bring change and challenge the ordinary.

From a scribble to a prototype, we can seamlessly bridge any product experience in a lean manner using our user-centric methodology, without the boring and unnecessarily lengthy slide decks!

What 
We Do.

Our harmonious approach allows us to deliver expertise across multiple touchpoints.
  • Strategy.

    . Market analysis
    . Ethnographic research
    . Trend forecasting
    . Technology roadmap
    . User journey
    . Workshops

  • Brand.

    . Tone of voice
    . Logo development
    . Visual identity
    . Art direction
    . Brand guidelines

  • Physical.

    . Hardware architecture
    . Concept development
    . Visual language
    . Colours, Materials, Finishes
    . Physical prototyping
    . Packaging
    . Usability testing
    . 3D visualisation

  • Digital.

    . Information architecture
    . UX Wireframing
    . UI Visualisation
    . Visual design systems
    . Interactive prototyping
    . Usability testing
    . Animations

Our Awards.

  • Red Dot Award 2021 x03
  • iF Design Award 2021 x01
  • iF Design Award 2020 x01
  • iF Design Award 2018 x02
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Clients.

As a collective, we have worked and partnered with some of the worlds most established brands.

  • Sony
    ID Electronics
  • Huawei
    ID UX/UI Automotive Electronics
  • Samsung
    ID Electronics
  • Axa
    UX/UI Insurance
  • Roche
    Graphics Packaging Medical
  • Johnson & Johnson
    ID Medical
  • AstraZeneca
    ID UX Medical
  • Accesso
    ID Amusement
  • Kokoon
    ID Electronics
  • Hitachi
    UX Strategy Graphics Electronics
  • Vectura
    ID UX/UI Packaging Medical
  • Orion
    ID Medical
  • Nespresso
    UX/UI Beverages
  • Poltrona Frau
    Graphics Furniture
  • Elle Decor
    Graphics Furniture
  • Novartis
    ID UX Packaging Medical
  • Goretex
    ID UX Medical
  • BPER
    UX/UI Finance
  • Banco BPM
    UX/UI Finance
  • WeBank
    UX/UI DLS Finance
  • Honor
    Strategy ID Electronics